Pop Up Shop

Pop Up Shop Winners Announced!


Cultivate Tea

Cultivate Tea

Jennifer Nowicki has expertise in different kinds of teas with discerning shoppers looking for a little hands-on experience when she opens the doors of her pop-up shop, Cultivate Taste. Nowicki is a certified tea specialist, a designation she earned from the Specialty Tea Institute in York City in 2009. She is the only person in Wisconsin with this designation. Because of her education in tea, she has been invited twice by the People’s Republic of China to participate in world tea conferences. Read more.

Nest: Adorn

Nest: Adorn

Pamela Butler Channel knows how to make a business work. She knows how to evoke a sense of home and how to craft an atmosphere that encourages people to create beauty and coziness at home. Nest: Adorn, which will inhabit 514 S. Eighth St. from Oct 1 to Dec. 31 will expand on the theme she’s established at her primary store, Nest, into wearables such as loungewear, scarves, handbags, accessories and more. Read more.

Hometown Barkery

Hometown Barkery

Robyn Schneider specializes in hand-made dog treats baked in small batches, including fancier iced treats and “pupcakes,” which are either 4-inch or mini cupcakes specially created for dogs. The inventory will include things like mugs, signs, candles, stationary (those are for pet owners), as well as bowls, collars, bow ties and dress-up accessories for dogs. She’ll stock gift baskets, custom Christmas stockings for dogs and unique items like treat-a-day doggie Advent calendars. Read more.

What is a Pop Up Shop?

Introduced in the early 1990’s in large urban cities such as New York City, Los Angelas, London, and Tokyo, pop up shops are temporary retail spaces that sell all kinds of products. Just about every consumer product you can think of has been sold via pop up shop at some point. Anything from clothing, tech gadgets, jewelry, and food. Pop up shops are great because they create short term stores that fill negative voids of empty space in the downtown retail markets.


Tenants for Empty Spaces

An empty storefront doesn’t bring in any rent for property owners. It also has a negative impact on cities. A 2014 study by the  National Association of Counties (NACo) shows that six years after the official end of the Great Recession, most local economies still struggle to regain lost ground. Neighborhoods are recovering, but slowly, and that means a lot of Main Streets across America are dotted with empty storefronts.


A Stronger Local Economy

Although most pop-up stores disappear after a few weeks or months, some stay and become permanent. More businesses, attract more customers, in a positive cycle that keeps the local economy strong. This is great news for everyone who lives in the area, residents and visitors have more places to shop, workers have more jobs available, property values increase, and the city becomes a livelier place to live.


What Will This Accomplish?

  • Enhance the look and feel of downtown
  • Enhance the retail core of downtown with more merchants and products
  • Reduce negative visual impact of vacant store fronts
  • Generate more traffic and shopping downtown
  • Offer a low-cost option for local businesses to try new ideas and reach new customers 

Business Improvement District

(920) 400-2755
828 Center Avenue #102
Sheboygan, WI 53081

Where to park

Downtown Sheboygan offers several on and off-street public parking options including metered public parking, and free parking in outlying areas of the downtown including South Pier, Riverfront, and Lakefront.